The game will also feature former NBA players and current WNBA players.įINAL FANTASY XIII marks the dawning of a new era for the celebrated franchise, bringing the series to multiple high-definition consoles simultaneously for the first time in its history. This year’s celebrity participants will include a cast of players from film, TV, and music who will be outfitted in retro 1986 NBA All-Star uniforms paying tribute to NBA All-Star 1986 in Dallas. CST from NBA All-Star Jam Session presented by adidas inside the Dallas Convention Center. The 2010 NBA All-Star Celebrity Game presented by FINAL FANTASY XIII will tip off on Friday, Feb. “A good portion of our fanbase overlaps with the young, videogame-playing audience, so it is a natural fit for us to partner with a leading franchise like FINAL FANTASY around one of our marquee All-Star events.” “FINAL FANTASY is a storied brand in the videogame category and this partnership will bring an exciting new element to this year’s NBA All-Star Celebrity Game,” said Mark Tatum, NBA Executive Vice President of Marketing Partnerships. “FINAL FANTASY XIII, the next evolution in videogame entertainment, will appeal to first time players and series fans alike,” said John Yamamoto, President and CEO of Square Enix, Inc., “We are delighted to be the presenting partner at the NBA All-Star Celebrity Game and give fans a chance to experience the most highly anticipated game of the year before it launches on March 9.” There will also be a dedicated FINAL FANTASY XIII area at NBA All-Star Jam Session where fans will be able to preview the videogame, which will be available for both PlayStation®3 and the Xbox 360® on March 9, 2010. The role-playing videogame, which features futuristic characters and gameplay, will receive significant presence during the broadcast on ESPN, which will televise the NBA All-Star event for the sixth consecutive year. (Square Enix) today announced a promotional partnership that will make FINAL FANTASY® XIII – the latest in the world-renowned action-packed role-playing videogame series that has shipped more than 92 million units – the presenting partner of the 2010 NBA All-Star Celebrity Game.Īs the presenting partner of the NBA All-Star Celebrity Game, FINAL FANTASY XIII will have prominent exposure throughout Center Court at NBA All-Star Jam Session presented by adidas, where the game will be played. 8, 2010 – The National Basketball Association (NBA) and Square Enix Inc. – Partnership with World-Renowned Fantasy Videogame Includes Visibility Throughout the Game and at NBA All-Star Jam Session presented by adidas – NBA ANNOUNCES SQUARE ENIX’S FINAL FANTASY XIII AS PRESENTING PARTNER OF 2010 NBA ALL-STAR CELEBRITY GAME Please, answer these questions in the comments, and/or hit the jump for the full press release. Is this the least effective pairing of a videogame and a non-videogame-related event ever? Does Michael Jackson’s ghost dream of making Moonwalker 2 in HD? Wasn’t it cool that one time when Mario and the Black Mage from Final Fantasy had a slam dunk contest? Those who actually attend the event will even get to play Final Fantasy XIII for a bit, but does anyone who cares about NBA All-Star Celebrity things want to play Final Fantasy XIII? Does anyone interested in Final Fantasy XIII want to have their first time with the title happen in the middle of a basketball game? Oz as they sweat and bumble around the basketball court, effectively killing any awareness that they may have started to form of a videogame called Final Fantasy XIII. People who have never played a Final Fantasy game will stare at said banners and posters and say “ Final Fantasy XIII? How can it be ‘final’ if they’ve made thirteen of them?” They will then go back to being hypnotized by the sight of Chris Tucker and Dr. What does that mean, exactly? Well, there will be some Final Fantasy XIII commercials during the game when it airs on ESPN on February 12th at 7pm EST, with some Final Fantasy XIII banners and posters hanging around the court to match. In the spirit of Shaq-Fu, Beyoncé pretending to like Rhythm Heaven, and countless other videogame/mainstream media pairings, Square Enix and the NBA have announced Final Fantasy XIII as a presenting partner of the 2010 NBA All-Star Celebrity Game (Partnership with World-Renowned Fantasy Videogame Includes Visibility Throughout the Game and at NBA All-Star Jam Session presented by Adidas.)
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